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Signature Travel Plans New Marketing InitiativesAugust 13, 2010 By: George Dooley
Signature Travel Network will announce its 2011 marketing program during its upcoming owners' meeting to be held September 29-October 2, building on its 2010 initiatives, according to Karryn Christopher, director of marketing services.
"We are always looking at the market environment and what programs we can put forth that will make sense for the times. Members provide the best gauge for where the market is headed. These meetings are an open forum – and there is a willingness to share ideas and strategies. It makes for a truly dynamic interchange," Christopher said
In 2010, Signature’s marketing included more specialty travel opportunities through a variety of partnerships established with: Food Network, Condé Nast, Architectural Digest and Bon Appétit. Several exclusive travel opportunities were crafted exclusively for Signature clients, Signature reports.
Recently, Signature hosted a group of clients at the Food Network Atlantic City Food & Wine Festival. The package sold out in less than three weeks. This week, Signature announced an exclusive package for clients to attend the Food Network New York Wine & Food Festival, which features a private cocktail reception at Food Network Kitchens with Melissa d'Arabian and other events created exclusively for clients of Signature.
Signature's formula for the development of marketing initiatives includes securing feedback from members; analyzing sales trends; conducting consumer focus groups and gathering data from research studies.