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Starwood Hotels Becomes a New ARC Helix SupplierJune 15, 2011 By: George Dooley Travel Agent
Airlines Reporting Corporation (ARC) reported that Starwood Hotels and Resorts Worldwide is now an ARC Helix preferred supplier. Starwood Hotels and Resorts Worldwide, with more than 1,000 properties spanning across 100 countries and territories, will support Helix member agencies in promoting Starwood’s nine well-known brands such as St. Regis, W, Westin and Sheraton to Helix member clients.
“As a company, Starwood is laser focused on supporting the retail travel professional community, and we are constantly seeking to engage with them and partner with other organizations that are driving relevant tools, programs and marketing, all designed to help grow and develop future business. We know travel professionals have numerous options to share with their customers, and we believe our world-class hotels will help the Helix members find the best fit for their customers' travel needs,” said Chris J. Austin, vice president, global retail leisure and luxury sales at Starwood.
ARC Helix is an exclusive members-only program for home-based and retail travel agencies. It offers a preferred supplier portfolio covering all segments of travel, multiple business services, and the professional education and training opportunities to assist agencies in operating more efficiently and becoming more profitable. Helix currently features more than 30 preferred suppliers in its portfolio.
“Starwood Hotels and Resorts joining Helix confirms the program’s strength to attract the best of the best travel suppliers in the industry,” said Christopher Flores, Helix program director. “Starwood’s strategy and commitment to the agency channel is admirable, and it has yielded much success and, more importantly, brand loyalty. With Starwood’s support of Helix, we are confident our member agencies will generate growth opportunities for our newest preferred supplier.”