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TRAVELSAVERS Details New Lifestyle Marketing CampaignsJanuary 3, 2012 By: George Dooley Travel Agent
TRAVELSAVERS has announced the topics and dates for their continuing Lifestyle Marketing direct mail campaign for 2012. Released every other month throughout the year, the campaigns drive new and repeat business to the organizations’ travel agencies in the U.S. and Canada, TRAVELSAVERS says.
The Lifestyle Marketing program focuses in on niche markets: Romance Travel, Family Fun, Mind Body & Soul Experiences, Luxury Travel, Cultural Travel and Epicurean Travel. Exclusive supplier promotions in these market segments are available for TRAVELSAVERS agents to pass along to their customers.
The niche marketing program includes:
→ Professionally designed direct mail pieces are multi-branded with the organizations’ select preferred suppliers. Travel agents custom-order the brochures, select the clients they feel would be most receptive to the offer; and upload their databases. The direct mail pieces are overprinted with the agency's telephone, fax and e-mail address, and are mailed on their behalf. All customer replies generated by the Lifestyle Marketing campaigns are directed to the local TRAVELSAVERS agency. The agency follows up on the leads and completes the sales, maintaining control over the entire sales process.
→ Resource Libraries on the Agent Extranets provide easy access to all the marketing and promotional ideas agents need to successfully sell each lifestyle. Included are: fully designed and easily customized flyers and e-promos containing special travel offers for agents to send to their clients; how-to instructions to implement social media campaigns; and press release templates for agents to customize and send out to their local press to generate greater awareness about the special promotions that can only be booked through them.
→ Articles in JOURNEYS magazine featuring each travel lifestyle. Published by American Marketing Group (the parent company of 18 travel brands including TRAVELSAVERS), JOURNEYS is a consumer travel magazine that is made available to the traveling public through the organization’s travel agents.
“Our Lifestyle Marketing program has been very popular with our agencies and suppliers from the start, and we’ve expanded it year after year in response,” said Nicole Mazza, chief marketing officer at TRAVELSAVERS. “The campaigns proactively promote our agencies to travelers and support them in growing their businesses through these niche markets. We’ve also successfully moved greater market share to our preferred suppliers.”
A designated number of pieces per mailing are free for TRAVELSAVERS agents in the U.S and Canada. Additional pieces are available at a deep discount.