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Home > Industry > Consortia Introduces Social Media Boot Camps

February 13, 2012 By: George Dooley Travel Agent reports it will introduce social media boot camps designed to enhance its members’ participation in various social networking activities. The first of four, 60-minute webinar sessions is slated for February 16, 2012. Other 2012 dates are March 15, April 19, and May 17. The boot camps will be led by Sophie Bujold – a travel industry specialist, expert social media coach, blogger, and speaker.

“Having someone who knows the travel industry and is a renowned social media expert is a perfect fit for our boot camps,” said President John Lovell. “Sophie’s multi-faceted expertise will offer our members a unique perspective that will teach them how to make the most of social media to help boost their business.” says its social media boot camps are designed to educate both tech-savvy members already engaged in social media, as well as members just beginning to understand how social media can enhance their business. The webinars, running in succession, will cover everything from the basics of Facebook (February 16), to creating a social media plan (March 15), attracting a crowd (April 19), and measuring success (May 17). In today’s rapidly evolving world of the Internet, social media can be a crucial component of any business’ success.

The “Facebook 101” course is a practical, how-to session that will teach members the basics of Facebook marketing by walking them through the business page setup process and best practices. The second session, “Creating a Winning Content Strategy,” explores creating a customized plan and learning which types of content work best. “Top Tips to Help You Attract a Crowd” moves a step further in the marketing strategy by looking at practical ways to attract an audience. This session will include how to create Facebook ads. The final session explains Facebook analytics. In the advanced class, members will learn how to use analytics to measure results, reduce costs, and save time.

To register for an upcoming social media boot camp, member agencies can visit’s member training site, and click the “social media boot camp” link. To learn more about becoming a member, visit

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About the Author

George Dooley
George Dooley, Travel Agent’s senior contributing editor covering retail and technology, has a long-standing reputation as one of the top travel industry journalists. He notes...

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By George Dooley | February 13, 2012
Boot camps are designed to educate members on how social media can enhance their business.
Filed under : Consortia