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Virtuoso Names Brandman AgencyJuly 21, 2008 By: George Dooley
Luxury travel network Virtuoso has named The Brandman Agency to assist with its public relations activity. The Brandman Agency, based in New York City, specializes in brand establishment with luxury travel, hospitality and lifestyle categories. Clients include Orient Express Hotels, Banyan Tree Hotels & Resorts and the Barbados Tourism Authority.
One of the agency’s initial tasks includes assisting with Virtuoso’s annual Travel Mart conference taking place at Bellagio Hotel, Las Vegas, August 17-22. This event brings together more than 3,000 of luxury travel’s finest professionals for a week of training and education, relationship building and networking. Now in its 20th year, Travel Mart will host more than 260,000 individual advisor/supplier meetings during the course of the week.
The Brandman Agency will also assist with promoting the luxury travel services that Virtuoso provides through its elite membership, as well as the organization’s award-winning magazine and its world-class travel experiences.
Virtuoso is a by-invitation-only organization comprising over 300 agencies with more than 6,000 elite travel specialists in 22 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,000 of the world’s travel providers and premier destinations.
Independent travel agencies receive sales, marketing and technology support, as well as exclusive services and products, as a result of their membership in Virtuoso. The network’s member agencies generate over $5.1 billion annually in travel sales, making the group the most powerful in the luxury travel segment.