American Cruise Lines Revamps Commission Structure

American Cruise Lines has announced a new tiered commission structure for travel agents.

Under the new tiered program, many travel agents will immediately qualify for commission increases of up to 15 percent, the cruise line said. The line has also lowered thresholds to make it easier for small travel agencies to move into higher tier brackets. Additionally, the commission structure will also now reward agents for selling higher cabin categories by basing tiers on revenue rather than ticket counts.

“On average, agents can expect to earn well over $1,000 per double occupancy booking, and those that produce can expect to earn even more,” said Kallie Biggs, travel agent market manager. To date, this change in commission structure has had a positive impact on over 3,000 agent accounts. 

“American has some of the most loyal cruise guests in the country,” said Biggs, “so agents have fantastic earning potential from just one booking.” The line enjoys one of the highest repeat rates in the industry, resulting in more sales for agents, the cruise line said. 

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