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Bill Harber Named Vice President of Corporate Marketing at Carnival CorporationDecember 15, 2011 By: Elliott Mest Travel Agent
Bill Harber was named vice president of corporate marketing for Carnival Corporation. Harber is responsible for working across Carnival's 10 cruise brands on marketing and profit improvement initiatives, as well as identifying guest source markets and operational models for growth.
Harber joined Carnival Corporation in 2004, and during his tenure he gained increasing responsibilities within the corporate shared services group and was tapped to lead the company’s corporate marketing efforts in 2008. Harber collaborates with brand leadership and department heads in the areas of distribution, reservations, marketing, revenue management, and itinerary planning. He also manages global market research and key performance indicators for these areas and cross-promotes brands in North America through the World’s Leading Cruise Lines marketing alliance.
Prior to joining Carnival Corporation, Harber was a management consultant with A.T. Kearney for six years and also served as director of product marketing for a technology start-up.
He earned his MBA with a concentration in marketing strategy from Emory’s Goizueta Business School and graduated from the Georgia Institute of Technology with a bachelor of industrial and systems engineering.