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Bob Dickinson Returns to Carnival Corporation as ConsultantJune 10, 2013 By: Susan Young
|Carnival Breeze // Photo by Susan J. Young|
Bob Dickinson, the former CEO and president of Carnival Cruise Lines who retired in 2008, is apparently back - in a corporate consulting gig - with his former company, Carnival Corporation.
His mission? According to Seatrade Insider's online site (www.cruise-community.com), Dickinson is tasked as looking at Carnival Corp.'s North American brands: Carnival Cruise Lines, Princess Cruises, Holland America Line and Seabourn.
His role is to determine where they are in terms of travel agent and consumer perceptions. What strengths and weaknesses do they show in comparsion to where they were a few years ago? How do they stack up against the competition?
Dickinson will examine advertising spend by media and channel. He'll also review brand perceptions based on national consumer research as well as the company's own research.
According to Seatrade Insider, Dickinson will also talk with the agency community about their views on what the North American brands are doing right and in what areas they can improve.
For the new consulting assignment, Dickinson will report to Howard Frank, vice chairman and chief operating officer of Carnival Corporation.