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Carlson Merges Regent Hotels and RSSC

March 8, 2006 By: Susan Young Travel Agent

Carlson Companies is merging Regent Hotels and Radisson Seven Seas Cruises under its global Regent banner. Radisson Seven Seas Cruises will change its name to Regent Seven Seas Cruises immediately, to reflect the alignment with Regent Hotels, a brand created in Asia and known for top-notch service. The brand will be managed out of the existing cruise company headquarters in Fort Lauderdale, FL. Over the next 18 months, the new cruise brand will receive upgrades in suite design, d├ęcor, amenities and technology plus the roll out of innovative new product offerings and services. Regent Seven Seas Cruises will be aligned with Regent Hotels under the unifying theme of The Regent Experience. Agents can expect that over time RSSC's ships will feature down comforters and Egyptian cotton percale Anichini brand linens, new mattresses, cashmere throws, new bathrobes and towels and new Regent luxury bathroom amenities. Accommodations will also receive new flatscreen TVs, DVD players and new clocks, and the upper category suites will feature iPod music systems with Bose speakers. High-speed wireless Internet access and cell phone service will also be available on all ships. Physical changes on the ships will begin with the Seven Seas Mariner on April 18 in San Francisco. A celebration of "Regent Inaugural Season" sailings on the Seven Seas Voyager will start July 1 in Scandinavia and Russia and run through the final Mediterranean cruise in October; those cruises will feature unique programming.

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