 |
| Still from the rough cut of the "Message in a Bottle" TV spot |
Carnival Corporation has announced that it will air its first-ever Super Bowl TV spot as part of its new multi-brand national marketing initiative on Sunday, February 1, on NBC.
The final Super Bowl TV commercial will be sourced from the company's recently launched "World's Leading Cruise Lines Marketing Challenge" that gives consumers across North America the chance to vote on the final commercial out of four finalists -- "Mystery Spot," "Message in a Bottle," "Getaway" and "Cruise Virgin." Hosted by Cedric the Entertainer, the contest lets consumers vote for their favorite creative concept with a chance to win a grand prize of a yearly cruise for life.
The final elimination round kicking off today will narrow the field to two finalists, giving consumers a chance to provide input on the final two concepts, one of which will be the featured TV commercial airing live during Super Bowl XLIX in February.
Consumers can visit Carnival Corporation's new campaign hub created by BBDO Atlanta – WorldsLeadingCruiseLines.com – for details on how to vote in the Marketing Challenge and be entered to win a cruise every year for life. Starting today, rough-cut preview videos of the semi-finalist ad concepts are available for review and voting.
As part of Carnival Corporation's new marketing initiative, consumers are able to use WorldsLeadingCruiseLines.com as a hub for new tools, functionality and content from the company's nine brands, including the popular new "CRUISE-A-NALITY" tool that helps vacationers decide what type of cruise vacation and brand experience is right for them based on a series of personality-focused questions.
In addition, Carnival Corporation is encouraging travelers to contact a travel agent.
Also, as part of the campaign, Carnival is giving away multiple free cruises and an additional grand prize on Twitter. Users tweeting what they love about cruising to @CarnivalPLC with the hashtag #LoveCruising will be eligible for a series of free cruises as prizes, with one individual selected at random to receive 100 days of cruising on a choice of Carnival Corporation's U.S.-based brands.