Carnival Cruise Line launched a revamped online retail section for Carnival.com – “The Fun Shops,” available at www.carnival.com/funshops.
The redesign includes a new look as well as simpler navigation choices allowing users to shop by product, occasion or one of Carnival’s four exclusive branded options: Cruise Cash, Cherry on Top, Funnel Gear and Portside Liquor.
The site also marks the initial phase of a product expansion with new gifting options such as Carnival branded gear or chocolate-covered strawberries rolled in red velvet crumbs.
The Fun Shops can be used to buy a gift for anyone booked to sail on a Carnival cruise. Users can surprise a guest with treats while on board using the site’s new virtual “Booking Buddy,” which makes it easy to connect their order directly to a guest’s reservation.
The “Gift Finder” feature is also new to the site and helps users select presents for a booked guest, ranging from special-occasion delicacies, flowers, stateroom celebratory decorations and themed gift packages. Some of the most popular gifts include cakes, festive cabin décor, cooler packages and high seas gift sets, which are delivered to guests once they board the ship.
Along with the launch of the site, the company introduced Carnival “Cruise Cash,” which provides an immediate credit to a guest's Sail & Sign account; they can use this to pay for bar tabs, photos, shore excursions, spa treatments or any other expenses accrued during their voyage.
The site enables users to shop by product category: Apparel, Beverages, Cabin Decorations, Cruise Cash, Flowers, Food and Desserts, Gift Sets and Souvenirs. Most items can be purchased for delivery up to two days before disembarkation, for those last-minute mid-cruise surprise gifts.
For more information, visit www.GoCCL.com.