Carnival Cruise Lines has revamped its [www.carnival.com] consumer web site and launched a new social networking/group planning tool, called "CarnivalConnections.com." This tool enables guests to build vacation memories with their family and friends and stay connected to fellow 'Fun Ship' enthusiasts using new social networking/group planning technology, according to Bob Dickinson, Carnival's president and CEO. To use the interactive "e-vite" tool, the group coordinator simply selects the cruise of his or her choice—including ship name, departure point, cruise duration and itinerary—and then forwards the information via e-mail to friends and family members. Recipients can then respond with an RSVP or provide feedback on the cruise through private message boards. Members of the group can even vote or answer poll questions on the different aspects of the voyage. Travel agents can also use the site's interactive features as an electronic group-marketing tool to attract or retain their client base. The upgraded web site also now boasts an interactive destination map, destination "virtual tours," guest video testimonials, easier-to-view deck plans, a close-to-home cruise locator, and a new mosaic look and feel mirroring the line's current advertising campaign. Future upgrades for the site will include an enhanced meeting and incentive group planning section, the cruise line said.
