Carnival Cruise Lines is launching a new trade advertising campaign beginning Monday, Oct. 7, that integrates the line’s new “Moments That Matter” consumer marketing campaign and includes real vacation photos from past Carnival cruisers, collected through social media. The trade campaign, which appears in print and online outlets, includes a tagline thanking travel agents for creating the moments that matter for the guests in the ads.
Carnival’s new “Moments That Matter” TV spots debuted last month and will continue through first quarter 2014. Within the call-to-action at the end of the spot, consumers are encouraged to contact their travel professional, part of Carnival’s ongoing effort to drive more traffic to travel agents.
Upcoming components of the new trade campaign will include photos of Carnival’s travel agent partners with taglines highlighting the role that agents play in making guests’ moments come to life.
Carnival’s sales team is also introducing a new trade show presentation that will be shared throughout the rest of the year at trade events and on GoCCL.com, highlighting the trade-specific “Moments That Matter” theme. The presentation will use original video content of guests booked through travel agents on board Carnival ships discussing how important their travel agent was in creating that particular memorable vacation moment. In addition, the video will include a message from Carnival Corporation & plc chairman Micky Arison.
For more information, visit www.carnival.com.