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Carnival Launches New Spanish BrandSeptember 10, 2007 By: David Eisen Travel Agent
Carnival Corp. is
adding another brand to its fleet, this one to serve the growing Spanish
market. Last week, Carnival and
largest travel company, announced an agreement to partner on the new brand,
which will be called Iberocruceros and consist of three ships, two from
Orizonia and one from Carnival. The transaction is expected to close on
September 14, with Carnival owning three-fourths of the company.
Carnival's 1,486-passenger Celebration, which
launched back in 1987, will join Iberocruceros in late spring 2008 after an
extensive renovation. Orizonia's 1,244-passenger Grand Mistral and
834-passenger Grand Voyager round out the fleet.
Alfredo Serrano, who currently serves as the general manager
of the Iberojet fleet, has been appointed general manager of the new
Iberocruceros, which will be headquartered in
Iberocruceros' board chairman Pier Luigi Foschi, who is also chairman and CEO
of Carnival Corp.'s Costa Cruises unit.
In a statement, Carnival Corp. Chairman and CEO Micky Arison
called the new joint venture "a solid platform for expanding in the
fast-growing European marketplace." (A recent study by the Cruise Lines
International Associated detailed the boom of European cruising and growing
embarkation numbers from European ports.)
German Brand Deal Fell Through
On the same day, Carnival announced a dead deal in
TUI AG, citing regulatory hurdles. Carnival and TUI had agreed to form a joint
venture to develop a new cruise brand for the German-speaking market last
December. Now that deal has been nixed. Carnival said that it would be
difficult to close the deal this fiscal year and not doing so would create
"adverse tax consequences for the company."
Carnival will continue to up its presence in the German
market, though, through new construction for its Aida and Costa brands, as well
as through Cunard, whose Queen Mary 2 will operate a series of
trans-Atlantic crossings from