Celebrity Launches 'Designed for You'
January 8, 2010 By: Susan Young Travel AgentNew $200 Million Brand Platform
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President and CEO Dan Hanrahan presents Celebrity Cruises' new brand |
Celebrating its 20th year in business, Celebrity Cruises is updating its premium product in a big way by launching a new $200 million brand platform. Starting immediately, agents will begin seeing a new Celebrity logo, a new “Designed for You” tag line and, starting this spring, what officials termed a “Solsticizing” of the line’s Millennium-Class ships.
Celebrity’s president and CEO Dan Hanrahan outlined the latest brand initiatives during a reception Thursday night at the Museum of Arts and Design in Manhattan. “What better time than our 20th anniversary to celebrate Celebrity's history of award-winning service, cuisine, and our new, brand-defining Solstice class?” said Hanrahan.
Top travel agency producers, Captain’s Club members and the news media watched Hanrahan and his staff unveil a painting with the new brand focus on Celebrity Solstice and the new tag line branding.
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A portion of the crowd at the Celebrity event watches the new brand video. Richard Fain, chairman and CEO of Royal Caribbean Cruises Ltd., is on the far right |
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