Celebrity Cruises on Wednesday introduced "B.E.S.T." (Being an Extraordinary Sales, Service and Support Team), a brand-wide program designed to reinforce its dedication to travel agents while recognizing the line's most extraordinary employees. Every month, Celebrity's top achievers in the line's sales, service and support organizations will be honored for their dedication and success. Winners in each department will be determined via a combination of nominations from immediate colleagues and supervisors and customer/travel agent feedback. Over the next few weeks, Celebrity's field sales force will visit travel agents across the country to tell them about the initial phase of BEST and explain how the initiative will benefit them.
