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CLIA Cruise Night Incentives Expand

October 2, 2009 By: George Dooley

During the Cruise Lines International Association’s (CLIA) “World’s Largest Cruise Night” promotion, October 14, virtually all of CLIA’s 25 member lines will offer agents special assistance, the opportunity to provide extra-value incentives to their clients in the form of discounts or shipboard credits and, in some cases, earn bonus commissions, and even a free cruise.

“Every sale during World’s Largest Cruise Night is added revenue at a time when we all need it and the member lines of CLIA are doing everything they can to help their agent partners sell more cruises,” said Terry Dale, CLIA’s president and CEO.

In addition to the cruise line incentives described below, CLIA and its cruise lines are aggressively promoting WLCN online and through a variety of media. And, making it easy for agents to participate, CLIA has a comprehensive World’s Largest Cruise Night resource center on the CLIA website,

Here are some of the ways CLIA member cruise lines are helping agents take advantage of World’s Largest Cruise Night:

AMAWATERWAYS Award-winning European river cruise line, AMAWATERWAYS, is offering savings up to $3,000 per stateroom on select cruise departures in 2009 and $1300 per stateroom in 2010.

AMERICAN CRUISE LINES Travel agents may receive a $50 bonus commission per stateroom for any new bookings deposited October 14-28 for any 2009 or 2010 cruise.

AVALON WATERWAYS Travelers receive 50 percent off airfare on all 2010 air-inclusive European river cruise vacations. Booking window is October 1-31.

AZAMARA CRUISES New FIT bookings on 2010 European sailings made October 14-16 are eligible for onboard credits of $300-$500 per stateroom based on category of accommodation.

CARNIVAL CRUISE LINES Carnival awards “Cash Back” of $70 to $200 per stateroom on bookings of selected 2010 voyages from a variety of North American homeports.

CELEBRITY CRUISES New FIT bookings on selected sailings made October 14-16 are offered onboard credits of $50 to $200 per stateroom depending on length of sailing.

COSTA CRUISES In addition to guests receiving a $50 onboard credit per cabin on Caribbean and European sailings through December 2010, travel agents will receive a $50 bonus commission. The booking window is October 14-31.

CRYSTAL CRUISES Vacationers are offered a $100 per person discount on most 2009 and 2010 departures with bookings made between October 14 and November 7. The travel agent who books the most cruises during WLCN will win a free cruise onboard Crystal Serenity’s “Caribbean Getaway” departing January 4, 2010.

CUNARD LINE Clients will receive onboard credits of $50-$300 per stateroom depending on sailing and accommodations, plus a waiver of the deposit on a second person in the booking.

DISNEY CRUISE LINE $50-$100 onboard credit  per stateroom on bookings made Oct. 14-28  are offered on sailings between January 3, 2010 and December 19, 2010.

HOLLAND AMERICA LINE Special fares and reduced deposits will be communicated to participating travel agents on a wide variety of destinations, including Alaska, the Caribbean and Europe.

HURTIGRUTEN A “free companion” fare is offered for bookings on sailings departing October through December for selected Norwegian coastal cruises.

MSC CRUISES Guests booking selected sailings in the Caribbean on  MSC Poesia will receive shipboard credits of up to $200.

NORWEGIAN CRUISE LINE Onboard credits ranging up to $250, depending on category of accommodations, plus half-off standard cruise deposits are offered on more than 300 popular sailings around the world.

PAUL GAUGUIN CRUISES Paul Gauguin Cruises is offering a $100 per guest shipboard credit (maximum $200 per stateroom) for new bookings made between October 14-October 31 for 2010 departures. 

PRINCESS CRUISES Guests receive an onboard value booklet valued at $120 as well as reduced $100 per person deposits on all sailings other than world cruises or world cruise segments of 45 days or longer in which case the deposit is five percent of the cruise fare.

REGENT SEVEN SEAS CRUISESRegent is offering $100 per guest shipboard credits (maximum $200 per suite) for seven-night or longer cruises in 2009 and 2010 with bookings made between October 1 and November 14.

ROYAL CARIBBEAN INTERNATIONALRoyal Caribbean International’s “Create Your Own Sale” event features a choice for agent partners of up to $200 off per stateroom, onboard credits of up to $100 per stateroom, reduced deposits or special amenities for bookings on select departures made October 12-16. Agents can access a dedicated microsite containing Royal Caribbean's offers through

SEABOURN CRUISE LINE Agents receive, upon request, a $100 per booking bonus commission for bookings made during the Virtual WLCN period (October 1-31).

SEADREAM YACHT CLUB New bookings made between October 1-31 on SeaDream yachts will be entitled to a $100 per stateroom spa credit.

SILVERSEA CRUISES Silversea is offering a $100 per person shipboard credit (maximum $200 per suite) for new bookings made October 14-November 14 on seven-night or longer sailings in 2009 and 2010.

UNIWORLD BOUTIQUE RIVER CRUISES Consumers save up to $1,000 per person on 2010 Europe River Cruises by paying in full by October 31, 2009. Participating travel agents are offered an additional $100 per person discount on all 2009 and 2010 Savings Offers for bookings made between October 14-21.

WINDSTAR CRUISES Consumers participating in CLIA’s WLCN will receive a $50 per person shipboard credit for selected sailings on Wind Surf, Wind Star and Wind Spirit between January and March, 2010. Booking window is October 14-November 9,2009.


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