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Cruise Planners Adds Destination Weddings to Portfolio

April 29, 2012 By: Newswire Travel Agent

New marketing opportunities for agents are among the goals of Cruise Planners/American Express who reports it has joined forces with Imagine Weddings and Events, an international full-service wedding and event company, to create Destination Weddings by Cruise Planners. The deal will offer a complete wedding planning service for shore side ceremonies and celebrations in ports of call around the globe. 

Destination Weddings by Cruise Planners is part of the Cruisitude Revolution, Cruise Planners’ campaign to provide its advisors with innovative tools, award-winning relationships and third party partnerships that foster positive business opportunities, Cruise Planners says.

Noting the approach of the  wedding season upon us Cruise Planners/American Express Co-founder and CEO Michelle Fee said: “Our Cruisitude Revolution is in full swing and this is a major step in the right direction for Cruise Planners because it allows our advisors to reach a completely new market and earn commissions for the wedding package, something not available for ceremonies that take place on a ship."

"Combining our expert travel services with Imagine’s extraordinary wedding planning capabilities will make the preparation process convenient and simple for couples-to-be so they can enjoy what is supposed to be the happiest time of their lives," Fee said.

While Cruise Planners’ advisors will coordinate all reservations for travel and wedding packages, all logistics for their destination wedding from the rehearsal dinner and welcome reception to ceremony and other celebrations will be handled by Imagine’s wedding specialists.

Destination Weddings by Cruise Planners says it now offers wedding services in 20 ports and has wedding packages available in more than 250 locations around the world.

Imagine Weddings and Events has also says it created an ongoing destination wedding training program for Cruise Planners advisors to ensure expert assistance is provided throughout the booking and planning process.  

“We want our travel advisors to be that one-stop agent for all their clients whether it’s booking land excursions, cruise ship vacations, or now fully-customized wedding packages,” continued Fee. 

”With our recently launched honeymoon registry partnership, engaged couples can not only work with a Cruise Planners travel advisor to host a wedding abroad, but also register their wedding travel and honeymoon activities as wedding gifts directly on the advisor’s travel registry,” Fee said.

The partnership with Imagine follows a recent collaboration with Cruise Planners and, an online registry provider, to create a travel registry website for honeymoons and other celebratory travel. The registry links directly from a Cruise Planners travel advisor’s website to their own branded registry tool powered by 

Miami-based Imagine – Weddings & Events International specializes in weddings, commitment ceremonies, civil unions, vow renewals, bat or bar mitzvahs and special events with customized packages designed to fit all budgets. Visit 

Cruise Planners, an American Express Travel Services Representative, has more than 800 franchise owners across the country that independently book cruises and associated travel.  Visit

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By Newswire | April 29, 2012
Agents can reach new markets and earn commissions for the wedding package.
Filed under : Cruises, Wedding Travel