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Demand for Cruise Vacations Expected to Rise in 2010

August 10, 2009 By: George Dooley

In tough economic times, cruising is emerging as a popular vacation choice. Cruising is a top vacation choice due to its all-inclusive and value driven nature and continues to grow as more travelers discover that cruising offers exotic destinations with enticing excursions at attractive pricing, Frosch Travel reports. The Houston-based agency, with $600 million in sales, attributes the continuing surge in demand for cruising to its attractiveness, variety, and one-price ease of budgeting.

Cruise Lines International Association (CLIA) estimates that 13.2 million travelers took a cruise in 2008, an increase from 12.56 million in 2007," Frosch said. "Survey results from CLIA in April 2009 show that 66.2 percent of travel agents expect 2009 revenues for cruising to equal or exceed revenues for 2008, and they will continue to rise in 2010."

According to Lara Leibman, senior vice president of Frosch, “more travelers are discovering that cruising offers exotic destinations with enticing excursions, plus great value.”

Due to the value and flexibility of the cruising experience, travelers are choosing to cruise for a variety of reasons: corporate events, family reunions, honeymoons, summer vacations, or a trial run of destinations before deciding which one to revisit.

“The pricing is affordable for everyone, especially for family/generational travel,” says Leibman. “Cruise package pricing covers all sea travel, accommodations, meals, and entertainment. Travelers pay one price for everything but airfare -- after they've paid, the cruise line handles the rest. It truly is hands-off vacationing at its best.”


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