Terri Burke, the former vice president of business development and industry relations at Norwegian Cruise Line, is joining Cruise Planners/American Express as senior vice president of relationship marketing.
Burke will be responsible for developing training and certification programs, designing and implementing marketing campaigns and, most importantly, working with Cruise Planners franchise owners to help enhance their sales and marketing techniques.
"These are uncertain times, but we’re being bullish by bringing on top talent, marketing more than ever, and investing in new corporate technology that will put us ahead of the game," said Cruise Planners/American Express CEO Michelle Fee.
Prior to Burke's five year tenure at NCL, she was senior director of national accounts for Holland America and worked as a travel agent for 22 years before transitioning to cruise suppliers.
"I'm eager to get back to my roots working with travel agents," Burke said. "In this economy, it's imperative agents differentiate themselves in the marketplace by gaining the skills and certification that will provide consumers with the confidence that comes from using a professional travel agent who has the added-value of offering personal relationships, comprehensive travel experience and industry know-how through their preferred travel partners."