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Holland America Line Offers Group Amenities Program

August 30, 2011 Travel Agent


Groups participating in Holland America Line's GAP program are offered a lunch at the Pinnacle Grill. // (c) 2011 Holland America Line.

Holland America Line now offers a GAP workshop program intended for educational groups hosting seminars. Holland America Line’s Group Amenities Program caters to these segments by providing them with incentives tailored to each group program. All other groups earn amenity incentives based on GAP points established by the cruise destination, departure date and length.

Holland America Line’s 2012 GAP menu features 41 amenities including private wine tastings, a Champagne Bon Voyage Party and two different Wine Navigator Packages. Travel Agents “spend” GAP points to select personalized amenities for their group. Additionally, the incentive-based program supports travel agents marketing to affinity groups to increase their revenue.

The new workshop program requires a minimum of 15 guests, and the group brings its personal educator and onboard agenda. Workshop groups receive an exclusive selection of amenities, including:

   ·  One cocktail party per group and one Pinnacle Grill lunch. Groups with more than 48 guests can have two cocktail parties in place of the Pinnacle Grill lunch.

   ·  Two group sessions with half-off pricing for all technical equipment required for onboard seminars and workshops, and complimentary pastries and snacks.

Other available 2012 GAP menu amenities include beverage cards, lunch or dinner at the Pinnacle Grill, monogrammed robes and a cocktail party with hot hors d'oeuvres. GAP points are based on a per-person value, and selections must be made 90 days prior to the cruise departure

For more information on cruise groups and GAP amenities, Holland America Line offers the free guide, “Developing Group Business.” To download or order a printed copy, visit and look under the Sales Tools tab. Polar Online can be accessed at the website as well.

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