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Holland America Pumps Millions More Into Signature of Excellence Program

November 2, 2007 By: Travel Agent Central Contributor Travel Agent

What started out as Holland America Line's $225 million Signature of Excellence improvement program has now ballooned to $425 million, the premium line says. Holland America has invested another $200 million toward enhancing its ships, expanding activities and introducing more amenities. The latest ship to receive Signature of Excellence treatment is the Prinsendam, which leaves dry dock on December 16.

"At Holland America," said Richard Meadows, the line's executive vice president of marketing sales and guest programs, "it has since evolved into our brand promise to continually invest in our product." By December, Holland America's fleet will have logged more than 350 days in dry dock, receiving an assortment of retouches and upgrades. Visit []. (DE)

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