Holland America To Include New Shopping Choices on Eurodam

Travelers cruising on Holland America's ms Eurodam when it begins sailing next summer will enjoy new upscale shopping elements. The line is introducing Signature Shops in an expanded shopping promenade, which will include fine jewelry, watches and apparel. Holland America successfully introduced the haute jewelry store, Merabella, on ms Amsterdam, and added it to ms Westerdam in May. "The positive response," said Richard Meadows, Holland America's executive vice president of marketing, sales and guest programs, "convinced us to include it on the Eurodam." Eurodam is scheduled to debut next June and operate Baltic sailings through the summer.

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