National Cruise Vacation Week Replaces World's Largest Cruise NightAugust 1, 2011 By: C. Elliott Mest Travel Agent
|Cruise Lines International is replacing the World's Largest Cruise Night with the week-long National Cruise Vacation Week event. // (c) 2011 Cruise Lines International.|
Cruise Lines International is launching 'National Cruise Vacation Week' this fall. Scheduled for October 17-23 and based on feedback from agents and cruise lines, NCVW is prepared to replace the “World’s Largest Cruise Night” program.
This week-long format is designed to give agents the maximum opportunity to promote and sell cruises through virtual promotions and physical sales. In 2010, CLIA agents participating in the WLCN promotions reported over 50,000 consumers attended WLCN events held by 1,432 agencies. This event generated 21,475 bookings and $26 million in sales.
Effective August 9, agents can register to participate in NCVW at www.cruising.org/travelagents by completing the NCVW registration and user profile. Physical events are scheduled to be held October 17-23, while virtual promotions will run throughout the month of October.