In an effort to help franchise owners sell more cruises, SeaMaster Cruises, a home-based, cruise-only franchise organization held by Carlson Travel Group, unveiled its 2006 marketing plan at its second annual networking convention Wednesday. The programs are designed for their ease of use and aim to distinguish SeaMaster cruise franchisees from other cruise sellers. Featured components of the marketing plan include: ready-to-use customer presentations called cruise talks, which the company hopes will help ingratiate franchise owners to new audiences, specially equipped trade show booths for industry events, targeted e-mail campaigns, further development of the network's monthly digest and upgrades to the company brochure.
