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Travel Leaders Promotes Cruise SalesApril 1, 2010 By: George Dooley
The first of three 2010 editions of Travel Leaders' “Exclusive Cruise Values” (ECV) brochure has been mailed to preferred clients of Travel Leaders franchisees. The next two editions of ECV will be mailed June 1 and October 1. EVC was launched in 1997 and now includes 10 participating cruise lines with over 1,000 sailings available. Each featured sailing is priced and packaged with amenities reserved for Travel Leaders clients.
“Every agency needs that small advantage, something to set you apart from your competitor,” explained Liz Mobley, owner of the Travel Leaders location in Florence, OR. “Through the program, we are able to offer even first-time cruisers discounts, cabin upgrades, onboard credits and amenities that give us a competitive edge.”
Travel Leaders Franchise Group President Roger Block said each Travel Leaders Associate has the opportunity to have Travel Leaders mail, on their behalf, a sizeable number of ECV brochures out to their clients at no cost. As well, they receive an additional supply of extra bulk copies for free, while also having the option to purchase more at nominal fees. Each full-color, 24-page brochure is further distinguished with the Travel Leaders brand and features special amenities ranging from free shore excursions to prepaid gratuities, as well as shipboard credits.
ECV provides clients with special access to competitive prices and special amenities on the most popular cruise itineraries and cruise lines around the world— from Alaska to Europe, South America to Canada, Asia to Australia.
ECV allows us to better compete with the large online only cruise agencies by offering the same or better amenities along with our personalized and informative service,” Arvid Olson, owner of the Travel Leaders location in Palm Coast, FL, said.