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Related topics: Cruises,Consortia Launches a New Food & Wine Cruise Program

January 6, 2011 By: George Dooley recently launched Culinary Collection, a new program filled with food- and wine-themed sailings onboard premium and luxury cruise lines enhanced with complimentary amenities. Each Culinary Collection departure features demonstrations from world-renowned chefs, cooking classes, wine and spirit tastings and meals focused on regional cuisine.

In addition, members’ clients will receive value-added amenities at no extra cost, such as onboard credit, the services of a concierge host, an exclusive shore event and a private cocktail reception. Cruise lines participating in the Culinary Collection include Celebrity Cruises, Crystal Cruises, Holland American Line, Oceania Cruises, Regent Seven Seas Cruises and Silversea Cruises.

“In a recent member survey, 40 percent reported that the fastest growing niche is culinary and wine trips,” said President Steve Tracas. “The Culinary Collection is another valuable program our members can use to attract upscale clients searching for that unique travel experience. In support of this program, we have developed marketing tools so our members can customize the message with their individual agency information.”

The Culinary Collection is part of’s Cruise Space program, an umbrella term that also includes concierge-hosted Vacation Vignettes and Amenity Departure Dates. Between the three cruise programs, members now have more than 1,000 sailings with additional benefits and amenities to offer clients this year.

For more information on the new Culinary Collection program and to access the marketing materials, members should visit All other agents can visit to learn more about


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By George Dooley | January 6, 2011
New program taps into growth market for agents.
Filed under : Cruises, Consortia