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Results of Our Luxury Travel Survey

We wanted to share results of traveler research that we periodically conduct in order to help you get a better perspective of your customers' needs. The survey was completed in 2009 among U.S. travelers who stay in luxury hotels and have a household income of at least $200,000 (75 percent were $250k+).  Below are some highlights from the survey:

Service is Their #1 Priority

*    80% of luxury travelers expect "to find a high level of service at all the top urban luxury hotels- it's a given" but it's very important because 52% say the high level of service is the #1 reason they stay at luxury hotels.
*    And the #1 thing they like most about their hotel is just that - the "service and staff" among 57% of respondents - followed by the "style and décor" at 31%.
Interestingly, 65% of this group prefers "personable and friendly" service vs. only 32% looking for "formal, classic and professional" service.
Finally, 52% indicated the #1 Luxury service appealing to them would be "customized service to have things in the room ready for you upon check-in."

They Want Total Comfort

The top three "must haves" at luxury hotels were:

*    76% great shower & water pressure
*    74% quiet rooms
*    73% ultra comfortable rooms & furniture, particularly the bed

Leisure Travelers Plan Ahead More Than Business Travelers

*    34% of responders plan their Leisure travel 2-3 months ahead, while 26% one month before
*    Business travel is planned in a shorter time of 2-3 weeks for 34% of responders or in one month for 26%

They Mostly Travel in Style

*    Approximately 61% of responders travel for Business and Leisure in either First or Business Class
*    Almost half travel by Limo or Town Car to the airport (46% for Business and 40% for Leisure)
*    66% belong to an airline club

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