Sandals, Martha Stewart Agree to Four-Year DealOctober 15, 2009 By: Joe Pike
NEW YORK CITY – Travel Agent had a chance to follow up on the breaking news we told you about yesterday involving a partnership between Sandals Resorts International (SRI) and Martha Stewart.
At a breakfast Thursday onboard Sandals' Lady Sandals at Chelseas Piers in New York City, Kevin Froemming, president of Unique Vacations (a division of Sandals Resorts) told us that Sandals and Martha Stewart Living Omnimedia inked a four-year deal with a two-year, mutual option to extend. Froemming said the idea for the partnership happened by chance. He was talking to Stewart’s public relations people back in January about unrelated business and learned that Stewart was a client of theirs.
“And I thought, 'Well, Martha Stewart, there’s someone we’d like to work with,'" Froemming says. “We are always looking to improve our products and with Martha Stewart we knew our wedding products would reach a new level.”