Located along the Eastern Caribbean coastline in Mexico’s Riviera Maya, Iberostar Hotels & Resorts, along with the Riviera Maya Destination Marketing Office, has announced a strategic partnership with the National Football League’s Dallas Cowboys team.
The year-long partnership is comprised of a number of marketing and promotional activities, and will be kicked off with an on-site shoot for the 2013 Dallas Cowboys Cheerleaders Calendar at the upscale Iberostar Paraíso Maya in Riviera Maya, Mexico.
As key components of the integrated marketing program, guests of all ages at the resort will be able to interact directly with the cheerleaders with events designed to further enhance memorable vacation experiences.
The Dallas Cowboys Cheerleaders will pose for their 2013 Calendar throughout Riviera Maya’s scenic hot spots - with transportation provided by Lomas Travel - as well as in locations at Iberostar Paraíso Maya’ facilities from now through April 25.
“Iberostar Hotels & Resorts is proud to have a strong partnership with Riviera Maya and one of the most celebrated football teams in the nation, the Dallas Cowboys,” said John Long, Iberostar’s vice president of sales and marketing, in a written release. “As we kick off our year-long strategic partnership, we look forward to hosting the Dallas Cowboys cheerleaders at the IBEROSTAR Paraíso Maya for their 2013 Calendar shoot and engaging activities planned for our guests.”