SARASOTA—Florida's final 2006 tourism numbers are expected to be flat or even down a bit from the state's record-breaking year in 2005, according to Eileen Forrow, vice president of sales, Visit Florida, speaking to media at the annual Florida Huddle in Sarasota Jan. 21–23. Forrow cited anti-American sentiment abroad, increased competition from other destinations, hassles to enter the U.S. and robust gas prices that impact drive trips.
Visitors also still have concerns about the
"windy" factor, she said, referring to Florida's
four major hurricanes of two years ago as well as Hurricane Katrina in Louisiana and Mississippi.
A lack of adequate growth in Visit Florida's funding was cited by Donna Ross,
president and CEO, the Florida Attractions Association, Tallahassee, as one difficulty in maintaining
record numbers. Ross said Visit Florida's budget has increased just a million
or so dollars over the past few years, while ad rates during the same period
soared 37 percent.
"There's a lot to overcome," acknowledges Forrow.
But she also said she was encouraged about the state's tourism potential, that
Visit Florida would strive to be more effective. On the positive side, last
summer, there were no major storms in Florida.
In addition, Visit Florida recently launched five international web sites: in
French, German, Portuguese, Spanish and "the Queen's English" for the
and those are creating international buzz.
Many of Huddle's estimated 189 exhibitors, representing some
properties, said that while occupancies may be down, per diem rates are
generally up. More upscale properties have also opened.
Among the hotel happenings, Ocean Properties Ltd.
exclusively told Travel Agent that it will reflag the Holiday Inn
Treasure Island, off St. Petersburg's
coastline, into a Residence Inn by Marriott. Elsewhere, Little Harbor in Ruskin, FL, is adding a
new $48 million resort/condominium tower; the $170 million Sandpearl Resort
opens in July on ClearwaterBeach; the Hollywood Beach Sian, a new CrownePlaza,
opens in March; the Pink Shell Beach Resort & Spa, Fort MyersBeach,
is opening a new villa building and adding a water spray park.
Nearly 200 Huddle buyers—including for the first time,
buyers from Russia and Hungary—also
learned about new attraction features. A new $60 million Shuttle Launch
Experience opens this summer at Kennedy Space Center Visitor's Complex.
Gatorland in Orlando will debut a new GatorGullySplashPark
this spring. In Fort Myers,
the Edison & Ford Winter Estate now boasts $10 million in upgrades. The
Miami Seaquarium's staff told Travel Agent that with a new dolphin
facility the slots for dolphin swims will jump from 36 to more than 120 daily.
Virginia Haley, president, Sarasota & Her Islands
Convention & Visitors Bureau, doesn't expect an immediate infusion of
tourists from hosting Huddle. But she believes that Sarasota—given its hefty
arts focus—sells itself best when visitors see it first-hand, so she expects
more tourists will come after buyers design new inbound tour product.
Meanwhile, the industry is preparing for next year's Huddle, which will be in TampaBay
during the annual Gasparilla Pirate Festival.