Los Angeles Tourism Offices Merge

The Beverly Hills Conference & Visitors Bureau, Marina del Rey Convention & Visitors Bureau, Santa Monica Convention & Visitors Bureau and West Hollywood Convention & Visitors Bureau have joined forces to create the new L.A. Westside Tourism Partnership. A new web site, [www.westla.com], is being launched to provide information on the region's offerings and attractions. According to Misti Kerns, president and CEO of the Santa Monica Convention & Visitors Bureau, "Visitors are not concerned with city borders. They just want to know how to access the destination and obtain the cohesive services they need to have an enjoyable trip. And that's what we plan to offer by working collectively." Two and four-day itineraries are being created, as well as a Visitor Information Center resource card with an area map and contact details for visitor center locations in Beverly Hills, Marina del Rey, Santa Monica and West Hollywood as well as Los Angeles, Pasadena and Long Beach.