New Ad Campaign for Egypt

Egypt is launching a its "The Gift of Sun" advertising campaign this month. The commercials, Egypt tourism officials say, highlight Egypt's year-round sunshine and the warmth and friendliness of the people. The commercials will also feature 10 iconic Egyptian images from the Giza pyramids to Nile cruises. "We are very excited to be launching a new global advertising campaign, which we believe truly reflects the many wonderful experiences Egypt has to offer its visitors," says Egyptian Minister of Tourism Zoheir Garranah. "We believe the new campaign is our most creative and dynamic yet."