Scotland Targets Increased Cruise Ship Traffic with New Marketing Initiative


Scotland's increasing popularity as a destination for cruise ships is in line for a further boost with the launch of an organization to promote and market its ports and many visitor attractions internationally.

Cruise Scotland, representing ports and service companies throughout the country, officially sets sail Wednesday March 18 at a breakfast reception during the industry's leading event, the Seatrade Cruise Shipping Miami Exhibition and Conference.

Chairman, Richard Alexander, said: "Scotland is a great destination for a range of cruises, with so much for passengers to see and do within easy reach of established ports on the mainland and islands. Now is a very opportune time to be stepping up our efforts, with greater scope for cruise lines to include Scotland in their itineraries."

Scottish ports already serve various itineraries, from trans-Atlantic, North Atlantic and North West Europe cruises, to round-Britain and niche markets, such as golf and bird and marine life watchers.

Scotland's numerous attractions include stunning scenery and vibrant cities; culture and heritage; local produce, whisky distilleries and crafts; wildlife and golf.