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Silversea Enhances Group Sales Program

March 1, 2011 By: Sophia Bruneau

Silversea Cruises has rolled out an enhanced program for groups sailing on voyages in 2012.

With the new Group Amenity Point (GAP) program, each 2012 voyage has been assigned a set number of points (ranging from 8 to 21), which travel agents can redeem for a variety of special group amenities.  

The new program empowers travel agents to design a package best suited to their group's interests.

For instance, additional savings (5 - 10 points) or onboard spending credits (2 - 10 points) might be used to promote the group. Or clients could be surprised with unexpected suite upgrades (6 - 15 points).

Points can also be redeemed to host a private event (2 points), honor a special occasion with dinner in Le Champagne (1 - 4 points), or even to surf the Internet on a sea day (3 points).

"This is one more tool we're giving our travel agent partners to help them increase their sales and income," said Steve Tucker, Silversea's vice president of field sales for North America. "It's important for agents to market to groups in order to expand their client base, and with only six guests required to qualify as a group, this new program provides a great  menu of amenities and benefits that will help them sell more easily."  

To participate in the GAP program, the organizing agent must have a minimum of 3 suites (6 guests) in the group. All bookings in the group will receive the same amenity or amenities.

Group bookings are also eligible for published savings programs and free or promotional air programs, if applicable to the voyage. The GAP program is not available for expedition cruises aboard the Prince Albert II. Additional conditions or restrictions may apply.

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By Sophia Bruneau | March 1, 2011
Silversea's GAP program allows travel agents to redeem a set number of points for special group amenities.