South Africa has embarked on "Business Unusual," an aggressive campaign to reach the valuable business and incentive tourism markets. As part of their efforts, South African Tourism presented their new booth display Tuesday at the 29th annual Incentive Travel & Meeting Executives (IT&ME) Show in Chicago with a ribbon cutting ceremony led by Dr. Felicia M. Suttle, president of South African Tourism, USA. "We view Business Tourism as a major untapped market, and we are launching our business tourism platform to the U.S. market this year," said Dr. Suttle. Business Unusual is geared towards presenting a new way of doing business, using traditional African ways. Some 20 South African product providers join South African Tourism at their IT&ME booth display, which continues Wednesday and features live traditional South African music performed by Khanyo. For more information, contact South African Tourism at 212-730-2929 or [email protected], or visit [www.southafrica.net].
