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Digital Media Kit - Site & Newsletter Specs

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Site and Newsletter Specs

Site Specs

Featured
Display Ads
Recommended File Size TravelAgentCentral Site
728x90 Leaderboard (Global Header) 30kb X
300 x 250 Medium Rectangle 30kb X
160x600 Wide Skyscraper 30kb X
300 x 600 Half Page* 40kb X
468x60 Full Banner 30kb X
160 x 60 image + text blurb and url link 20kb + 150 words  

 

Newsletter Specs

Section Sponsorship Opportunities Recommended File Size Weekly Themed Newsletters Daily E-news Home-Based E-news Top-Ten
Leaderboard Sponsorship
728x90 Creative Ad
30kb X X X X
Today’s News
160x35-Logo
468x60 Creative Ad or
Text Ad
30kb X X X X
Most-read Stories Sponsorship
160x35-Logo
160x600 Wide Skyscraper
30kb X X X  
Links Section Sponsorship
160x35-Logo
468x60 Creative Ad or
Text Ad
30kb X X X  
Today’s Features Sponsorship
160x35-Logo
468x60 Creative Ad or
Text Ad
30kb     X  
Deals sponsorship
160x35-Logo
468x60 Creative Ad or
Text Ad
30kb X X X  

Important Information

 


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­­Expandable Rich Media: ­
W­e presently run some expandable or "traveling" rich media (which bursts outside of the unit's size dimensions).

* Atlas DMT iFrame buster "atlas_rm.htm" loaded on Travel Agent Central and Geospatial Solutions.
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* Doubleclick (Motif) iFrame buster "DARTIframe.html" loaded on Travel Agent Central, Landscape Management, and Landscape Design-Build.
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* Mediaplex Eyewonder iFrame buster "Interim.html" loaded on Travel Agent Central, GPS World, and soon ­Golfdom.­
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­Questex sites can host some expandables and traveling ads, but not all of them. Please note the following:­
* ­Expandables and traveling ads must work with iFrames.
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* ­Expandables and traveling ads must be submitted to admanager@questex.com 1-2 weeks prior to IO commitment for testing purposes. When sending the email, it is very important­ that you specify the Advertis­er Name, the intended site for activation­, and that these materials are expandables to be used for testing before signing contract.

­­If there is an 'iFram­e-buster' file that must be loaded on our web server, please provide with the testing materials. ­

­Notes on 100x100 --> 940x940 "Peelback" or "Page Peel":
These are common expandable ads that look like a "dog-eared" page in the upp­er right corner of the browser window, which when clicked or hovered will peel back to reveal the ad. Specifications: Flash 5 + HTML. 100x100 image size, max file size 15k (Flash) / 3k (HTML. 940x940 max file size 100k (without video) / 2.2 mb (with video). Preferred vendor: PointRoll. Expand action must equal retract action (mouse over / mouse off, or click open / click close). Video = true streaming, progressive download available on click only; 30 seconds max. Audio on click OR mouse-over; if mouse-over: must be 1 sec delay, and must stop when banner moused off.­

IAB Recommended Sizes: Unit and file sizes offered are recommended by the Interactive Advertising Bureau standard, with the exception of the 120x120, ­160x160.

Acceptable Formats:
Ads on websites: ­We accept JPG, GIF, PNG, Flash (SWF), most 3rd party tags, streaming video, Enliven, Eyeblaster, Pointroll, and image maps. Expandable or "traveling" rich media (which bursts outside of the unit's size dimensions) have special requirements.
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Ads in e-newsletters: ­ We accept JPG, GIF, PNG, and non-HTML 3rd Party Tags. (Third Party tags for e-newsletter ads cannot be sent to us as HTML files such as <a>­­ tags or iFrames. They must come as two links: one for viewing the ad, and one for clicking on the ad.) We cannot run rich media (Flash, etc) ads in e-newsletters, only on sites.­

Third Party Tags: Third Party tags are discouraged unless necessary, as they cause impression latency.

 

Third Party tags for e-newsletter ads cannot be sent to us as html files (such as IFrames). They must come as two links: one for viewing the ad, one for clicking on the ad. Third Party tags for site ads can come to us in either form.

 

Looping: ­No looping maximum as long as it is within file size.­

 

Remember: s­maller file size = faster load = greater potential for impressions and clicks.

 

Flash:
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* We accept SWF files up to Flash v.8.
* Max file size is 100k (without video) or 2.2 mb (with video).
* We cannot host streaming video files, but we can run streaming video SWF files if they point to a server where the streaming video file is located.
* Frame rate: 12 FPS recommended
* Expandable­ or "traveling" ads may not work in our iFrames. These must be tested 1-2 weeks before agreement.
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­In order for us to count clicks on your SWF file, you cannot embed your click URL in the ­file. You must create an invisible button layer with a clickTag script. ­ ­

 

Download Flash Guidelines

Materials Submission or Technical Questions?

 


File name should include company name

 

E-mail should include company name and name of newsletter in subject line

Contact: admanager@questex.com

Insertion Orders

Fax to 212-202-6494
 
 

 

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