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NH Hoteles, AMResorts Sign Strategic Alliance in the Dominican RepublicMarch 3, 2011 By: Joe Pike
Hotel companies NH Hoteles and AMResorts have signed a strategic agreement to develop a new formula of collaboration, therefore joining commercialization, brand management and hotel management.
The pilot plan for this alliance will be implemented in two NH Hoteles properties, both located in Playa Bávaro (Punta Cana), Dominican Republic. As of the May 1, the NH Royal Beach and NH Real Arena will be operated by NH, but under AMResorts’ luxury brands Secrets Resorts & Spas and Now Resorts & Spas.
AMResorts will be responsible for providing these properties with sales, marketing and brand management services. After signing the agreement, Alex Zozaya, president and CEO of AMResorts, said in a written release, “We are proud of this strategic alliance with NH Hoteles, leader in the hotel industry in Europe, that allows us to maximize on the commercial and management synergies between both companies.”