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Companies That Keep it All in The FamilyApril 2, 2007 By: Ruthanne Terrero Travel Agent
It takes a lot for members of a family to be able to work together, because there are so many dynamics that come into play. But as Debbie Strong conveys in her cover story "Family-Run Travel Businesses," those that keep their working relationships professional are those who are the most successful.
It makes perfect sense that the travel industry would spawn
so many family-run businesses, because the act of selling travel is actually a
very intimate one. Creating the "wow factor" for each client requires
an innate sense of what that individual will enjoy.
But first, to get into the minds of their clients, the
travel agent or tour packager must often become their alter ego of sorts, their
phantom sibling or spouse, as they analyze what the client has liked or
disliked about their past vacations and then perceptively pull all of this
intelligence together to create a knockout itinerary.
In this article, we touch upon four: Sandals and Beaches
Resorts, Valerie Wilson Travel, Tauck World Discovery and Casto Travel.
However, there are many others out there. When I think back over all of the
travel agents I've met, I realize just how many of them are involved in family
I've just met Maureen Jones of All Horizons Travel in
years on her own before her husband
"retired" and started working at the agency a few years back. Today,
the two work together very closely to deliver an extremely high quality
experience to their clients.
I also just met Malaka Hilton of Admiral Travel in
launched her travel agency 10 years ago when she traveled to
where she met her future husband, Ryan. Within very little time at all, he had
to help her develop what is now a wildly dynamic travel business. They, too,
work side by side to create a successful business, but each has their own
specialty. Malaka is an
expert, while Ryan is known for his safari expertise.
Working and Traveling With Loved Ones
Other great examples of successful family ties include Jack
Bloch of JB's World Travel Consultants in
the "nitty, gritty of the finances."
And then there is Bill Fischer, of Fischer Travel
whose daughter, Stacy, does wonders every day to help their family business
deliver untold levels of luxury to their five-star clients.
In all of these cases, the personal and business
relationships intertwine intuitively, and the benefits can be extremely
bountiful. These joined efforts can create financial success, but they can also
generate a thousand once-in-a-lifetime memories as these families travel
together throughout the world, exploring new options for their clients to
enjoy. If you ask Jack Bloch, he'll tell you that his 12-year-old daughter is
on her third passport; she and her sister have logged more miles traveling the
world than most adults ever will.
And so the reality is that the quintessential experience of
running a family business in this industry is an intimate circle of working—and
traveling—with the ones you love the most. Is there any better job in the world
Ruthanne Terrero, CTC EDITORIAL DIRECTOR