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Deborah Natansohn, 1952-2006

October 30, 2006 By: Ruthanne Terrero Travel Agent

It was one of those odd moments of traveling. It was last Wednesday, about 4:45 p.m. and I had just purchased The Miami Herald at a newsstand at Miami International Airport. I was between flights, having flown in from Grand Bahama Island where the Caribbean Tourism Conference had just wrapped up, and I was killing time before my flight home to J.F.K.

The truth is, I was doing more than killing time; I wanted
to read what The Miami Herald had to say about the tragic death of
Deborah Natansohn, president and COO of Seabourn Cruise Line. She had just
passed away the day before, following a heart attack she'd suffered that
Sunday. I had already begun writing this column, focusing on the untimely
passing of this industry leader, however, the more I tried to write, the more I
realized I wanted more facts about her. My thinking was that the Herald
would have a decent write up about the president of one of its hometown

Before I had time to even glance down at the paper, a
familiar person whisked by me. It was Donna Flora, who had just flown in from Denver, where she had
attended the American Express U.S. Representative Network conference.

Donna, who heads up American Express' travel industry
relations, had literally just landed and was in town to attend Natansohn's
funeral, which was to be held the next day. As we stood there in the long
corridor of Miami International, Donna told me what a loss Deborah's sudden
death was to so many, including herself.

First Female President of a Cruise Line

"Deborah was a true role model to so many women,"
Donna said, the tears welling up in her eyes. "She was the first woman
president of a cruise line. She was very quiet, and she wasn't flashy. But
think back on every single industry event you've been to, Deborah was at all of
them. She was dedicated to this industry and she was a true champion to travel
agents, or else she wouldn't have been there."

Donna recalled poignantly that Natansohn simply loved life.
"She lived for her family, for her nieces and nephews."

"When I spent five days in Paris with Deborah last year, I asked her
what she was going to do next in her life. She had already become the president
of a cruise line. What could possibly come after that?" laughed Donna,
noting that Deborah's reply was that her dream was to see Seabourn build two
new ships. Just last week, the announcement was made that those two ships were
indeed going to become a reality, thanks to Natansohn's hard work.

And so, through sheer fate and a chance meeting, I had my story
from Donna Flora, who, as many of you already know, is in her own right a
beloved travel industry icon, fighting tirelessly for travel agents and for the
betterment of the entire industry. I felt very fortunate to have had Donna put
Deborah's passing in such heartfelt perspective, letting me know more about
this woman who has left us all too soon.

The next morning, I got an email from Mary Jean Tully,
chairman and CEO of The Cruise Professionals, who told me she was flying to Miami from Toronto
to go Deborah's funeral. Mary Jean was also heartbroken by the loss, having
just spent time with Deborah at the Condé Nast Awards here in New York earlier this month.

Her Impact and Example Live On

"Deborah was smart, funny and totally
unpretentious," Mary Jean told me. "She had a warmth about her that
made her real. When my cover story came out in (the October 2006 issue of)
Luxury Travel Advisor magazine, she was the first person in the industry to
offer me congratulations and to tell me how proud she was of me. She said
owning a business and being in a man's world is tough and we had both pulled

By the way, The Miami Herald did have an excellent
piece on Natansohn, citing her as a passionate leader and a strong champion for
women in corporate America.
On a local level, she had been honored this year with a Glass Ceiling Award by
the Jewish Museum of Florida and was named one of Florida's
top 50 female business leaders by the Center for Leadership at Florida International University.
The Herald also commended her marketing expertise and strong management

There is more to be told. For more on Deborah Natansohn,
where Susan Young, one of our top contributing editors, recounts her own
memories of this top industry executive, whom she interviewed just days before
her passing.

[email protected]

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