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Marriott Aims to Double Europe Portfolio

March 9, 2010 By: Jena Tesse Fox

As part of a global reorganization aimed at accelerating worldwide growth, Marriott International, Inc. plans to double its portfolio in Europe by 2015.

Marriott has 174 hotels in Europe, and, in a statement, said that it envisions increasing its portfolio from 40,000 rooms to 80,000 rooms by 2015. Seven of Marriott's 18 brands are represented currently in Europe: Ritz-Carlton, Bvlgari, JW Marriott, Marriott Hotels & Resorts, Renaissance Hotels, Courtyard by Marriott and Marriott Executive Apartments. In addition, the first European Residence Inn, an extended-stay brand, will open in Munich in 2012.

The development pipeline for this year in Europe includes nearly 30 projects; among them: the Renaissance Moscow Monarch Center Hotel, the Courtyard by Marriott Budapest and the JW Marriott Hotel Ankara.

Expansion plans for Europe also include two new brands: Edition, a boutique-lifestyle collaboration between Ian Schrager and Marriott; and the Autograph Collection, independent hotels and resorts from around the world that, the company says, represent "upper-upscale and luxury properties with distinctive personalities."

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