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Portugal and Spain Unite as a Single DestinationJune 17, 2008 By: Ruthanne Terrero
The tourist offices of Portugal and Spain said they have renewed a commitment and financial support for a co-op program that promotes both countries as a single destination. PortugalSpainBoth is a marketing platform using integrated print and online marketing efforts; this year it will expand its efforts to include website enhancements, e-mail and lead-generation programs, and new online fulfillment and brochure services for the travel agency community.
The PortugalSpainBoth co-op program will continue to serve and support travel suppliers throughout the year with marketing initiatives in highly targeted media channels and the collection of highly qualified leads to be shared amongst its partners. Opportunities for partners to integrate their products with PortugalSpainBoth will also be available, and exist at varying levels. To date, Abreu Tours, Auto Europe, Destination Oceans and 1-800-Fly-Europe have partnered with the program.