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Sabre and Lufthansa Sign Global Distribution Agreement

May 6, 2009 By: Jena Tesse Fox


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Sabre and Lufthansa have signed a new four-year global agreement, providing agencies and corporations around the world with continued access to the airline's full content via the Sabre global distribution system (GDS).

"Our deal gives agencies and corporations…guaranteed certainty and continued long-term access to full content from Lufthansa via the efficient GDS channel," said Greg Webb, chief marketing officer for Sabre Travel Network.

The agreement also reinforces the partnership between Lufthansa and the Sabre GDS.

"Our announcement with Sabre gives agencies efficient access to all of our fares and inventory while balancing our needs in today's current economy. This deal proves value in our multi-channel strategy and the partnership with Sabre, and its agency and corporate customers around the world," said Josef Bogdanski, senior vice president, Sales Germany, Global Key Accounting of Lufthansa Passenger Airlines.

The new agreement between Sabre and Lufthansa takes effect as of July 1.



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