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"You And Europe" Marketing Campaign Unites Hotels, AirlinesMarch 26, 2009 By: Jena Tesse Fox
Executives from the European Travel Commission (ETC), Air France-KLM and Delta Air Lines have signed an agreement officially launching an integrated, multi-pronged marketing campaign that will promote travel to Europe this spring and summer. Air France-KLM and Delta will be recognized by the ETC as its official airlines in its campaign to encourage travel to Europe with an advertising campaign entitled “You and Europe”.
The Leading Hotels of the World joins the campaign with its Great European Sale, offering 30 percent off rates on its portfolio of European hotels. Rates include daily breakfast and VAT (Value Added Tax).
To celebrate the partnership, the partners are offering a chance to win two pairs of tickets to Europe. Winners will fly Delta or Air France roundtrip and spend four nights with breakfast in one of two Leading Hotels of the World. Details will be available at www.visiteurope.com beginning April 3.