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| Photo: Business Wire |
Starwood Hotels & Resorts has announced the launch of new family travel programs at over 300 Le Méridien and Westin Hotels & Resorts worldwide.
The new programs, which offer branded amenities for younger travelers, are designed to cater to multigenerational groups of travelers, Starwood said. Interactive programming celebrating "the Universal Language of Play" attempt to offer a vehicle to explore, learn, develop new skills, express ideas and build relationships with others. The Westin Family program draws inspiration from nature to promote a sense of well-being, while Le Méridien Family tries for a sense of discovery through culture and cuisine.
The Westin Family Kids Club offers a natural design palette, an extension of the brand’s Vertical Garden, which allows kids to experience nature and gardening hands-on.
The Le Méridien Family Kids Club channels the design principles of mid-century modernism, with arrival artwork, felxible seating and styling elements that mirror the brand's Hub lobby concept.
To celebrate the launch of the new family travel programs, Starwood will be offering a global family package, where children eat free and have complimentary access to kids clubs, and families can receive a discount when booking a second room or have the option to book connecting rooms, based on availability.