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Sol Meliá Partners with Copa AirlinesDecember 9, 2009 By: Joe Pike
The Spanish hotel chain Sol Meliá has announced an agreement to create a strategic alliance with Copa Airlines.
The alliance involves joint marketing campaigns in the target markets of both companies as well as the coordination of both sales networks or the creation of special promotions to generate synergies between the airline and hotel company.
According to a written release, for Sol Meliá “a strategic sales alliance between the leading airline and biggest hotel chain in Latin America and the Caribbean will help deliver better service and travel experiences for our customers.”
Copa Airlines considers the hospitality experience provided by Sol Meliá meets the expectations of its traditional customers that value the brand, the personalized service and presence in Latin America offered by the hotel chain.