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United MileagePlus Members Join e-Miles Sponsor NetworkNovember 3, 2011 By: Nicole Lowary
e-Miles has announced that United MileagePlus members in the U.S. will join the more than 2.5 million e-Miles members in earning free airline miles by watching, reading and responding to targeted advertising.
e-Miles is an advertising channel that connects consumers with relevant advertiser messages and solicits feedback. Members are rewarded with virtual currency that can be converted to rewards used with one of many partner companies’ loyalty programs.
Mark Drusch, president of e-Miles, said, “We look forward to adding United to our already robust sponsor network. Our program provides their most valuable customers with an exciting new opportunity to earn additional frequent flyer miles they can redeem for free travel and upgrades. Additionally, our advertisers will have hundreds of thousands of new reasons to place their branded messages and offers in front of America's most coveted consumers.”
Participants with e-Miles view marketing messages that are preselected to match their ad preferences and buying intentions. They then respond to a few questions about each advertisement they see. This allows for advertisers to gauge ad effectiveness and ensure that advertisers never pay for advertising unless a real customer reads and reacts to their message. United Airlines joins many other major airlines, including Delta and US Airways, as an e-Miles sponsor.