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Dunkin' Donuts Enters Lodging Market With Opening of New Store at Great Wolf Lodge

April 15, 2009 By: Travel Agent Central Contributor

Travelers to the Great Wolf Lodge in Concord, NC, one of North America's largest indoor water park resorts, can literally wake up and smell the coffee. Dunkin' Donuts is entering the lodging market with the opening of its first hotel restaurant location at the North Carolina property.

Dunkin' Donuts is offering a variety of store models to suit any lodging property, including full retail shops, kiosks and self-serve hot coffee stations. Models can be designed to suit specific areas such as snack bars and convention registration areas. Dunkin' Donuts' bakery products can be prepared in the property's own kitchen, with the addition of some simple equipment, allowing the food and beverage team flexibility to manage product inventory in accordance with guest traffic.

Chris Burr, Dunkin' Donuts director of alternate points of distribution and a 20-year veteran of the lodging industry, will lead the development efforts. Dunkin' Donuts will focus initially on larger airport hotels, resorts and vacation ownership locations throughout the East, Midwest and Southwest portions of the country.

The launch into the lodging market coincides with Dunkin' Donuts' worldwide expansion program. The company is expanding in existing cities while entering new markets throughout the country, including Phoenix, Minneapolis and St. Louis. Dunkin' Donuts also opened its first store in mainland China, in Shanghai in January. Additionally, Dunkin' Donuts launched the brand's first-ever theme park restaurant at Hershey Park, new coffee kiosks at sporting venues such as Fenway Park and the TD Banknorth (Boston) Garden, and new stores at airports including Boston, Dallas-Fort Worth and New York City.

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