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Visa and United Continental Holdings Multi-Year Agreement Extends PartnershipJuly 27, 2011 By: Michele Herrmann
|(c) 2011 Chase Card Services|
On July 27, Visa and United Continental Holdings announced a multi-year agreement extending Visa’s longtime partnership with United as the airline transitions to a single loyalty program, MileagePlus.
Through the agreement, Visa will become the exclusive payment network partner for newly issued cards of the consolidated United and Continental co-branded portfolio.
“Our partnership enables us to deliver industry-leading products, capabilities, experiences and rewards to our customers,” said United Senior Vice President Tom O’Toole, also the chief operating officer of MileagePlus Holdings, LLC, a wholly owned subsidiary of United Continental Holdings, in a media release.
Chase Card Services, a division of JPMorgan Chase & Co., will issue the cards.
United has offered a portfolio of Visa card products since 1987. This latest agreement maintains Visa’s current exclusive United MileagePlus Visa relationship, and extends this exclusivity to all new United MileagePlus co-branded cardholders beginning in January 2012.
Visa and United also have agreed to jointly develop new benefits for MileagePlus Visa cardholders, such as enhanced access and services on mobile devices, and to explore opportunities to maximize their shared support of global sponsorships.