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DOT Fines Delta, AirTran on Price Ads

June 3, 2010 By: George Dooley

The Department of Transportation (DOT) assessed civil penalties against AirTran Airways and Delta Air Lines for violating rules that require airline price advertisements to disclose the full price consumers must pay for air transportation. AirTran was fined $20,000 and Delta $40,000.

“Our fare advertising rules are designed to ensure that consumers know how much they will pay for a ticket when they shop for air travel,” said U.S. Transportation Secretary Ray LaHood. “We expect airlines to comply with our rules and will continue to take enforcement action when necessary.”

The DOT said its action against Air Tran resulted from it advertising a fare that was not available. On February 16, AirTran posted a press release on its web site advertising its “Leave the Blizzard Behind Sale.” The sale lasted for 72 hours and applied for travel on AirTran before May 26. The press release advertised fares “starting as low as $39” one-way. However, an investigation by the Department’s Aviation Enforcement Office revealed that there were no seats available for $39 as part of the sale and that the lowest available fare for the sale was $44.

The DOT’s action against Delta involved the carrier’s failure to provide adequate notice of taxes and fees that were not included in certain base fares at the first point they were advertised on its web site. The only charges that airlines may list separately from the base fare are government-imposed taxes and fees that are assessed on a per-passenger basis, such as passenger facility charges and international departure taxes, the DOT said.

On Internet displays, airlines may prominently note that taxes and fees are extra, with that statement being a link that takes a consumer directly to a description of the nature and amount of those charges, the DOT said. However, on some of Delta’s Internet displays, the statement that taxes and fees were extra was not a link and the link the carrier failed to refer consumers directly to a statement that did provide the required information on the additional taxes and fees. 



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